The wrong fit is funny. The wrong treatment is serious.
Breast cancer is often spoken about as if it’s one disease. In reality, research has shown us that there are more than 50 different types of breast cancer, each requiring different treatment.
Every diagnosis requires its own tailored care plan. Yet across the country, many patients still enter systems designed around averages, not individuals.
This October, Breast Cancer Canada is launching Beyond One Size, a national call to think about what personalized care truly means. Because one bra doesn’t fit all, and neither should treatment.
A Selfie With a Message
To make this message visible, we’re inviting Canadians to download a printable bra template: a creative but powerful symbol designed to spark conversation.
Breast cancer isn’t comfortable. Conversations about gaps in equity, delays in treatment, or recurrence anxiety aren’t comfortable either. But discomfort is often where change begins.
How to Participate:
- Download the BeyondOneSize bra template
- Print it, personalize it, and post it on your social media channels
- Use #BeyondOneSize and tag Breast Cancer Canada to amplify the message
Progress can’t wait.
Precision care requires more than awareness. It requires research, policy change, access to therapies, and real-time data that reflects the lived experiences of patients. That’s why Breast Cancer Canada funds precision oncology research in more than 30 labs across the country and leads national patient data initiatives like the PROgress Tracker Registry.
From ‘Awareness’ to Action
The pink ribbon opened the door. Now we push it further.
Awareness is no longer enough. Personalization, equity, and speed of access must be at the forefront of breast cancer care in Canada. The Beyond One Size campaign is designed to make that shift visible: to turn a symbol into a statement.
